Blog

Tell Us Your Dream.

With the launch of our revamped website in 2012, we wanted to include something different – a piece that aims to visually capture the ethos and aspirations of SERA. After a number of collaborative sessions, “SERA Dreams Big.” took shape. But more than a stand alone statement, SERA Dreams Big. is intended to spark a dialogue. In […]

Hawthorne Area Civic Ecology: Community Strategies

As practitioners of urban design, we tend to focus on the built environment as the key to sustainability. But as planners, we also know that communities thrive best when the people who live in them have a stake in their success. Civic Ecology is a process that brings these two critical pieces together through a […]

Why Homeownership Still Makes Sense (I think…)

A few months ago I read with great personal interest an article by Emily Badger for the Atlantic Cities in which she contemplates the notion of the end of the era of homeownership and the rise of the “middle class forever renter.” Behind this purported trend are an increasing number of potential homebuyers (at least […]

Photo Essay: A Century of Pedestrianism

Great cities are made up of great neighborhoods, and in Portland the best neighborhoods are those that are the most walkable. Sellwood, where (full disclosure) a few SERA employees reside, is one such neighborhood – a rational grid of Craftsman homes, great parks, a library, an historic outdoor pool, and a Main Street stocked with […]

Bringing It Home – by Harriett Jameson

To kick-off 2012, the Urban Design + Planning studio here at SERA hosted two interns who were interested in getting a glimpse into the Portland culture. As part of their time with us, each intern was tasked with writing a blog post as a reflection on their time in Rose City. Harriett Jameson, a graduate […]

“Rebranding Bikes and Buses” – A Portland Perspective

   Hot off the press over at Fast Company Design is an article by the Danish design group, Skibsted Ideation, titled, “How Do You Wean People Off Cars? By Rebranding Bikes And Buses.” To set the stage for their perspective, the authors review the recent lackluster launch of the Tata Nano in India. In concept, […]

Hawthorne’s Lasting Impression – by Alexis Garcia

To kick-off 2012, the Urban Design + Planning studio here at SERA hosted two out-of-state interns who were interested in getting a glimpse into Portland’s urban culture. As part of their time with us, each intern was asked to contribute a blog post as a reflection on their time spent in Rose City. Alexis Garcia, […]

‘Urbanized’ – To Be Human in the 21st Century

How would one go about describing the range of issues surrounding our world’s cities? Where would one even begin to portray the urbanization of our globe and the people influencing this aspect of civilization? Filmmaker Gary Hustwit’s most recent documentary, ‘Urbanized,’ rises as the new standard in these efforts. A few of us from SERA […]

What We’re Reading – September 2011

September brought a wide range of topics to our attention. We hope you enjoy these highlights… + Architecture Going Well Beyond Biomimicry | The Architects Newspaper Biomimicry and biophilic concepts are becoming central to how we approach many of our design challenges at SERA. While biomimicry and biophilia are admittedly esoteric terms, the concepts are […]