Blog

The Dollars and Sense of Green Design: A Hospitality Study

At SERA, our work in the hospitality industry focuses on blending design, guest comfort, operational efficiency, and sustainable initiatives. About two years ago, I was talking to someone from a major hotel brand, who thought that green Furniture, Fixtures, and Equipment (FF&E) added an extra 10% to the costs of a hotel refresh project. My […]

Can Interactive Tech Lead to Better Design? Part 1

The traditional design process is being rethought with the introduction of new technologies. But what’s exciting to see is the way digital advances in other industries are influencing the way we think in the architectural world. Did you know that the wildly popular video game of the 1990s, Quake, has had a profound impact on […]

Is Love the Missing Ingredient in Sustainability?

Is love the missing ingredient in sustainability? We think so. In a world of metrics and check lists, are we overlooking that buildings, streetscapes, and interiors are made for people? People who want to thrive, who want to love the way they spend their days. We think that this love translates into care. Care translates […]

Tell Us Your Dream.

With the launch of our revamped website in 2012, we wanted to include something different – a piece that aims to visually capture the ethos and aspirations of SERA. After a number of collaborative sessions, “SERA Dreams Big.” took shape. But more than a stand alone statement, SERA Dreams Big. is intended to spark a dialogue. In […]

Hospitality Case Study: Costs of Green

Case study executed by SERA Architects with input from Benjamin West and product manufacturers. For further information, please contact Lisa Zangerle at 503-445-7348. Unlike the majority of hotel rooms on the market, the newly refreshed rooms at the Courtyard by Marriott Denver Downtown have sustainable measures that go beyond the basics. Many hotels have adopted […]

Hawthorne Area Civic Ecology: Community Strategies

As practitioners of urban design, we tend to focus on the built environment as the key to sustainability. But as planners, we also know that communities thrive best when the people who live in them have a stake in their success. Civic Ecology is a process that brings these two critical pieces together through a […]

2011 EcoDistricts Summit

Fall is upon us in Portland, and next week brings the highly anticipated EcoDistricts Summit. There are many fantastic speakers and presentations this year, and below you will find the events involving various SERA personalities. Come say “Hi” if you plan to attend, and spread the word…   Wednesday, October 26th 10:45 a.m. – 12:45 […]

Tim Smith talks Civic Ecology at TEDx

Tim Smith, Principal and Director of Urban Design + Planning at SERA, was honored to speak at the recent TEDx event held at Portland’s Concordia University. Click below to view his presentation. In the ever-important (yet increasingly cluttered!) conversation about “sustainability,” what are the key innovations that are showing us the way forward? Are more […]

Passing (On Bottled) Water

Oregon first introduced its landmark Bottle Bill in the early 1970’s as a way to reduce litter and encourage recycling. The original language included only carbonated and malt beverages because these were the most common containers disposed of along Oregon highways. The Bottle Bill was initially written to be flexible, but the market has continued […]

Sustainable Action Celebration 2011

And now, a little about us. Back in 2002, we officially committed ourselves to being a sustainable business by conducting a thorough, months-long backcasting process. This process outlined a new set of sustainable business policies, practices, and strategies for the firm; it also established what would become the Sustainable Action Committee (SAC) to oversee their execution. […]