Blog

What We’re Reading – July 2011

Ideas flow freely here in SERA’s Urban Design + Planning studio, and it’s the constant sharing of perspectives that contributes to the fun we have in the office. From time to time we’re going to produce a compilation of some of these articles & websites that have piqued our collective interest and pass them on […]

Portland’s Creative Class Slump

Aaron Renn recently reposted on Urbanophile a column he wrote last year for the Oregonian discussing whether or not the hype surrounding Portland is justified (he argues that it is). While it’s unquestionable that Portland has been a trailblazer (no pun intended) in the urban renaissance movement we now see taking root in cities across […]

Ground Broken: Celebrating Portland’s (Soon-to-Be) Orange Line

It’s been 25 years since Portland’s first MAX light rail line opened, and every segment built since has faced its own challenges and triumphs. Yesterday presented us with another celebratory moment, as lawmakers, deal-makers, engineers, and activists gathered to officially break ground on the latest piece of the network – a line that will stretch […]

A Visit to The High Line

On a recent trip to New York City, I made time to visit the High Line – a postindustrial rail line that was recently re-invented (2009) as a place of urban wild. This elevated rail originally served as a way to transport goods from the Hudson River railyards into the Meatpacking District above the congestion […]

Sustainable Action Celebration 2011

And now, a little about us. Back in 2002, we officially committed ourselves to being a sustainable business by conducting a thorough, months-long backcasting process. This process outlined a new set of sustainable business policies, practices, and strategies for the firm; it also established what would become the Sustainable Action Committee (SAC) to oversee their execution. […]

re.pose

Project Architect and SERA Associate Gary Golla led a team of  SERA employees that developed and submitted a concept for the 2011 Radical Innovation in Hospitality Award competition. The objective of this annual competition is “to discover, identify, and explore radically innovative hospitality concepts: open, in development, and/or in conceptual form.”  Past winning designs have included […]