Blog

The Challenge of the Creative Class – A Follow Up

In 2011, we wrote about Portland’s Creative Class slump, noting that, despite being generally regarded as one of the country’s preeminent “creative class” cities, Portland has failed to translate its reputation for livability into real economic gains. Given the city’s persistent struggles with unemployment, underemployment, and low wages (despite attracting artists, designers, intellectuals, hipsters, and […]

Celebrate Lafayette: Young SERA Designers Win Competition

Occasionally, a group of emerging designers here at SERA will pool their talents and take on an independent design challenge. Such was the case when Krystan Menne, Kristin Slavin, and Jodi Hanson heard about the “[Imagine Downtown] Lafayette, LA” open-ideas competition a few months ago. Not only did this interdisciplinary team of designers dive into this […]

People Love What They Help Create

We have recently referenced some of the exciting augmented reality work we’ve been working on, but did you know that we’ve been using various technologies to engage the public during planning projects since the early 2000s? One of our goals at SERA has been to always communicate planning problems and potential solutions in ways that […]

Can Interactive Tech Lead to Better Design? Part 1

The traditional design process is being rethought with the introduction of new technologies. But what’s exciting to see is the way digital advances in other industries are influencing the way we think in the architectural world. Did you know that the wildly popular video game of the 1990s, Quake, has had a profound impact on […]

Is Love the Missing Ingredient in Sustainability?

Is love the missing ingredient in sustainability? We think so. In a world of metrics and check lists, are we overlooking that buildings, streetscapes, and interiors are made for people? People who want to thrive, who want to love the way they spend their days. We think that this love translates into care. Care translates […]

Bing Sheldon: Architect as Change Agent

If you’re at all familiar with the design and building industry in Portland, Oregon, chances are you’ve encountered Bing Sheldon – whether in person or by reputation. And if you have found yourself admiring Portland’s historic character and focus on sustainability, Bing is one of the city’s key influencers we have to thank for the the forward-thinking […]

Connect with SERA at Greenbuild 2012

If you’re headed to San Francisco for this year’s Greenbuild extravaganza, please be sure to connect with us. You can find the following SERA folks offering these compelling presentations:  — Water: from Research to Policy to Practice Lisa Petterson, AIA, LEED AP BD+C, LC, NCARB – Assoc. Principal, Project Architect, Sustainability Resources Group Manager, Technical […]

Tell Us Your Dream.

With the launch of our revamped website in 2012, we wanted to include something different – a piece that aims to visually capture the ethos and aspirations of SERA. After a number of collaborative sessions, “SERA Dreams Big.” took shape. But more than a stand alone statement, SERA Dreams Big. is intended to spark a dialogue. In […]

SERA Has New Energy on the Web!

The journey to a new website for SERA has been a long time in the making. In the midst of fast-paced projects and an obsession with client service, these sorts of initiatives can sometimes be found collecting dust on the back-burner. Yet, despite our collective busyness, we knew the time had come for this task […]

Why Homeownership Still Makes Sense (I think…)

A few months ago I read with great personal interest an article by Emily Badger for the Atlantic Cities in which she contemplates the notion of the end of the era of homeownership and the rise of the “middle class forever renter.” Behind this purported trend are an increasing number of potential homebuyers (at least […]