Blog

Project Spotlight: AC Hotel Portland Downtown

Last month, guests were served the first round of tapas and signature cocktails at AC Hotels’ newest property, in downtown Portland, Oregon. Originating in Spain, the brand by Marriott is aimed at travelers seeking a modern, European twist to their trips – even if their travels are stateside. Blending laid-back comfort with visual excitement, the AC Hotel Portland […]

Product transparency: mindful MATERIALS

Many designers, and their clients, want to know the contents and potential hazards of the products we put into use every day. With today’s nationwide launch of mindful MATERIALS, what we put into our homes, schools and workplaces can be more transparent than ever. mindful MATERIALS is an initiative developed by the design industry to […]

(Dis)Connect

In order to maintain healthy connections in a complex and evolving world, we sometimes have to seek places with characteristics that resemble those of our ancestors from millennia ago. At SERA, we’re currently exploring what those conditions are, and how to integrate the natural and built environments to the benefit of human health and well-being.

Extreme Hotel Makeovers: Before & After

When our hospitality studio isn’t designing hotels from the inside out (see: Pearl District Residence Inn, AC Hotel by Marriott and more), they’re helping revitalize existing hotels around the country. The redesigns are always remarkable, but when juxtaposed against the original conditions, the transformations are stunning. Check out four of SERA’s recent hotel interventions below. While the Before images are amateur snapshots (taken during […]

Project Spotlight: Argyle Winery Tasting House

This month’s grand opening of the new Argyle Winery Tasting House marks a major update for the 28-year-old winery in Dundee, Oregon. Working with Argyle, SERA set out to create a world-class wine tasting experience that preserves the history of the site and builds on Argyle’s spirit of evolution and reinvention. The new Tasting House […]

Project Spotlight: Burnside 26

Burnside 26 is located in the heart of Portland’s thriving eastside dining and imbibing hotspots. Within four blocks of this SERA project, patrons at Ken’s Artisan Pizza or Screen Door can be found lining up outside for a table. And it’s not for lack of competition – the other 62 restaurants in the small radius […]

Celebrating Our Sustainable Action by Enhancing Livability

As the thermometer jumps around between the 50 and 90 degree range, the sky fluctuates between skin frying warmth and dress drenching deluges, our minds begin to transcend our daily experiences and think forward to the summer, planning out all of the expeditions we’ll undertake.  It’s at this time of year that SERA puts together […]

The 1% Solution: Revamping the Multnomah Arts Center Gallery

By Gauri Rajbaidya Back in 2010, I performed a musical piece to open the discussion on Arts and Culture in Portland as part of the City’s Portland Plan process. This is where I first met Michael Walsh, the Executive Director of Multnomah Arts Center Association. That particular event was at the Gerding Theater, an old […]

The Dollars and Sense of Green Design: A Hospitality Study

At SERA, our work in the hospitality industry focuses on blending design, guest comfort, operational efficiency, and sustainable initiatives. About two years ago, I was talking to someone from a major hotel brand, who thought that green Furniture, Fixtures, and Equipment (FF&E) added an extra 10% to the costs of a hotel refresh project. My […]