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SERA Cyclists Reach the Beach for the American Lung Association

Last Saturday, team SERA Velo participated in Oregon’s annual Reach the Beach event and raised $1,698 for the American Lung Association. Our riders’ cumulative miles exceeded 1,600. Early starters in Beaverton were greeted with the traditionally coolish air and moist skies that signify spring in the Portland area. A few more riders joined the team […]

Honoring our founder Bing Sheldon

By now, all of the city’s major publications have covered our founder’s passing with great deference. Portland City Hall even lowered their flag to the news of George “Bing” Sheldon’s passing on April 30. Mayor Charlie Hales called Bing “a man who foresaw, protected, and shaped the city we love.” His memorial is set for […]