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Sustainability Outside of Here

Working here at SERA, sustainability is a word that gets used a lot. We talk about it for our projects. We discuss in the products we specify. We use it in our personal lives outside the office. It is so ingrained with the current culture of architecture and design, especially here in Portland, that I […]

Woodshedding to Spark Inspiration

Recently, a large group of us at SERA sat down for lunch together and discussed what it takes to create valuable and innovative design. Two main threads emerged. First, thoughtful design takes time where true mindfulness can be engaged at a deep level; time where all of our knowledge and skills can be carefully applied […]