Blog

The Dollars and Sense of Green Design: A Hospitality Study

At SERA, our work in the hospitality industry focuses on blending design, guest comfort, operational efficiency, and sustainable initiatives. About two years ago, I was talking to someone from a major hotel brand, who thought that green Furniture, Fixtures, and Equipment (FF&E) added an extra 10% to the costs of a hotel refresh project. My […]

The Challenge of the Creative Class – A Follow Up

In 2011, we wrote about Portland’s Creative Class slump, noting that, despite being generally regarded as one of the country’s preeminent “creative class” cities, Portland has failed to translate its reputation for livability into real economic gains. Given the city’s persistent struggles with unemployment, underemployment, and low wages (despite attracting artists, designers, intellectuals, hipsters, and […]